Chapter 1:
As an introduction, Steve explains me the reason why his book named "Don't make me think". It's because an attractive website is really working when the users can click on the link/navigation/button right on the first view without asking himself/herself. The problem is the designers use weird/cute/odd link names to describe the button function. That makes users have to think what this button function is. The resolution is designer have to design and name the link button and the content so that the users can figure out easily without self-asking.
Chapter 2:
According to psychology, people usually skim the content first, then they will follow the content. The first thing viewer sees is the big picture or content. That really attract viewer's attention most. And also, people in Western usually read from left-to-right. So designers need to design the big things (links) to get viewer's attention. More over, gestalt principles are really necessary for web designing. Also, web designer need to design his site so that when the viewer scan the site and click the link right away without figuring out how this site work; don't let people have a lot of noisy choices, the most reasonable options are always on the top of the sidebar or sub-link list. The following picture from infohio.com site that describing the area people skim and click first. The red area is the most attractive area that people usually focus on.
The moodboard exposes the designer's brainstorming. In the first process, designer just has the simple ideas. So the moodboard helps designer develops their basic ideas.Related images,color layout and style are also important because designers don't know what they do next for their design. Typography is always the last thing we need to apply in designing process. If don't have moodboard, the design couldn't develop their site better. Moodboard is considered as a source of a lot of ideas.
Why Moodboard Matters?
Why designers use moodboard for their designing procedure? Why is it important?The moodboard exposes the designer's brainstorming. In the first process, designer just has the simple ideas. So the moodboard helps designer develops their basic ideas.Related images,color layout and style are also important because designers don't know what they do next for their design. Typography is always the last thing we need to apply in designing process. If don't have moodboard, the design couldn't develop their site better. Moodboard is considered as a source of a lot of ideas.
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