Chapter 3:
According to researching about people’s psychology, we know
that people often scan things first then they will read the most important
thing. So a web designer should know the gestalt principles to control the flow
of his website so that the users can figure out things easily. First of all, he
needs to create an obvious visual hierarchy to show the most important things
by modify and organize things into related groups without making users
misunderstand. Although elements are organized well in a site, it could make
the site boring and everything looks similar, so it couldn’t invite people to
click on what they want to go next. Therefore, the convention in a page is very
important. It’s very helpful to make user don’t spend a lot of time to think
about how this site or this section working. It’s hard to create a new way to
convent and design well as a same time. It depends on how your new layout works
better or not. Besides, divide remarkable areas to clear the user’s vision so
that they can focus on what most important area in order to click on the next
link they want to go. Finally, noisy
background is an enemy without well-design website. It will compete the site’s
content obviously and make users feel uncomfortable when they scanning that site.
The alternative solution is reducing the opacity of the background or change to
a clean background so that it couldn’t compete the content on that area.
Link to reference:
Chapter 4:
“It doesn’t matter how many times I have to click, as long
as each click is a mindless, unambiguous choice.” is what Krug expect web
designer to minimize the mind of user’s choice when they face with more than
one possible option. Web designer need
to name or label and remove the similar options that can confuse the user so
that they can click to select that option without mind.
Link to reference:
Chapter 5:
Once again, people don’t read, they just scan. So we need to
remove and reduce the unnecessary words that people don’t read. In fact, there are
two kind of writing that always concern to this issue, happy talk and
instructions. Happy talk is like “welcome
to” sentence or small talk that self-promotes itself about the current site. But
it’s very useless because user don’t read it. They just focus on the main
content of the page like visual elements. Also, a long instruction makes web
user feeling bored when they want to reach the real site’s contents/ functions.
The solution is to reduce the useless
words and organize the writing so that the rest content after reducing still
works and be acceptable to invite the user to read.
Link to reference:
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